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NOBLE ELECTRONIC INDUSTRY Co., Ltd.

NOBLE ELECTRONIC INDUSTRY Co., Ltd.
As of March 13, 2026

Without Global Talent, There Is No Future —
We Never Fight a Battle We Cannot Win

CEO of NOBLE ELECTRONIC INDUSTRY Co., Ltd.
Mr. Koichi Dobashi

【Profile】
After graduating from university in 1990, Mr. Dobashi began his career in sales before moving into the field of automatic control system design. Joined NOBLE ELECTRONIC INDUSTRY in 1997 and assumed his current position in 2009. Under his leadership, the company established an integrated system covering design, manufacturing, and maintenance, expanding its business globally. Today, NOBLE ELECTRONIC INDUSTRY operates 4 locations in Japan and 1 overseas, employing more than 160 employees.
The company was selected as a “Company Driving Regional Growth” in 2018, and Mr. Dobashi was awarded the Medal with Blue Ribbon in 2020. Due to his efforts in building a model of developing and utilizing international talent from Vietnam and Indonesia, together with his outstanding management capabilities.
By directly addressing the structural labor shortages facing the manufacturing industry, he continues to lead the company toward its next stage of growth while contributing to the sustainable development of regional industry.

  • Business Content and the Background of Hiring International Employees

    ― From a Five-Person Workshop to a Global Organization of 160 Employees ―
    When I joined the company, it was a small local workshop run by 5 veteran craftsmen in their sixties. They possessed experience and skill, but I felt an intense sense of crisis that the company had no future if things remained unchanged.
    I set out to focus on transitioning from a subcontractor to a full-service provider, working to build a system capable of handling everything from design and manufacturing to maintenance in-house. At the same time, I aimed to transform the organization into one where every individual, regardless of age or position, could think and act independently.
    Another issue I recognized early on was Japan’s rapidly declining population. I viewed the inevitable labor shortage in the manufacturing industry as a critical management challenge that would determine the company’s future.
    Focusing solely on the domestic market would eventually lead to a dead end. With that conviction, I decided to seek opportunities overseas. 13 years ago, we began full-scale recruitment and training of talent from Vietnam and Indonesia. Although some initially worried about language barriers, these young professionals grew at an astonishing pace and quickly became core members of our operations.
    A symbolic milestone was the establishment of our Vietnamese subsidiary 11 years ago. It achieved profitability within just 2 years of launch and has continued to grow steadily ever since. Today, employees from Vietnam and Indonesia play active roles across our Japanese and overseas sites, and the company has evolved into a global organization of 160 employees.

    The Ebina office of NOBLE ELECTRONIC INDUSTRY, where this internship training took place

  • Why We Focused on the Mongolian KOSEN Internship Program

    I have long been a fan of sumo wrestling, and I was deeply impressed by how quickly Mongolian wrestlers acquire Japanese language skills and by their sincere attitude toward training. This sparked a special interest in Mongolia for me.
    When Kanagawa Prefectural Government and the Kanagawa Industrial Promotion Center (KIP) introduced the Mongolian KOSEN Internship Program, I immediately felt that this was something I wanted to see with my own eyes. I traveled to Mongolia to attend the local interview session in November.
    Although it was my first visit to Mongolia, the Kanagawa Prefectural Government and KIP staff provided thorough support from the interviews to preparations for accepting interns in Japan, allowing us to proceed without anxiety. The 2 interns we accepted impressed both the software and hardware division managers with their remarkable technical aptitude and high level of Japanese proficiency. Their cooperative attitude and positive approach throughout the training period were also remarkable.
    During the internship, they tackled design assignments involving both software and hardware assembly. Although these were introductory tasks, all instructions were written in Japanese. Nevertheless, they accurately understood the content and successfully completed every assignment. Feedback from the field described them as “far more capable than expected,” and I was personally struck by their exciting potential.
  • Future Outlook for International Talent Utilization and Business Development

    As Japan’s working population continues to decline rapidly, there is no longer time to hesitate over whether to hire international talent. I am firmly convinced that the strength of international talent is indispensable for companies that wish to remain competitive.
    Looking ahead, I would like to establish a local subsidiary in Mongolia. If one of these interns were to return someday as the representative of that office, nothing would make me happier. Of course, if they choose to pursue further education after graduation, that decision should be fully respected. Even if the path is indirect, I hope they will someday remember NOBLE ELECTRONIC INDUSTRY as a good company and choose to return.
  • Message to Companies Considering Hiring International Employees

    Some companies express concerns about potential technology leakage. However, we have absolute confidence in the technologies we have accumulated over many years. These are not things that can be easily imitated.
    What matters is how we leverage our established technologies and expand them globally. By joining forces with talented international professionals, we aim to continue creating businesses that are needed by the world. I always approach management challenges with a ten-year perspective. Hiring international talent is not merely a way to supplement labor shortages; it is a vital long-term management strategy.
    Investing in people with an eye on the next 10 or 20 years and building an organization where diverse talent thrives globally—this is what I consider a “winning strategy.”

【Company Profile】

Company Name
NOBLE ELECTRONIC INDUSTRY Co., Ltd.
Address
[Head Office ]
4-9-16 Kamitsuchidana-kita, Ayase City, Kanagawa 252-1111, Japan
Founded
May 1, 1967
Business
(1)Contracting services for building air-conditioning automation and factory/production-line automation
(2) Design and manufacturing of central monitoring systems and automatic control panels; design and development of control software; repair and inspection of control equipment; and on-site modification work
Number of Employees
160(Japan:140,Vietnam subsidiary:20)
Number of International Employees
Japan: Vietnam:12, Indonesia:16
Vietnam subsidiary: Vietnam:20
Company URL
http://www.noble-ele.co.jp/
As of March 13, 2026